Ilijana

What to Expect in My Marketing Strategy Sessions
Welcome! My name is Dr. Ilijana Petrovska, and my mission is to serve as an inspiring mentor for your future. My classes are not just about learning "what" marketing is, but mastering "how" to execute it in a complex, globalized world.

I believe that true strategic thinking is born through dialogue and application, not passive listening. My teaching methodology focuses on:
- Case-Based Learning: We analyze real-world triumphs and failures to develop your ability to make high-stakes decisions.
- Digital Integration: Drawing from my Executive Education at Columbia Business School and Northwestern’s Kellogg School of Management, I bring the latest insights on AI, data analytics, and digital transformation directly into our discussions.
- Active Participation: My sessions are dynamic environments where we use online platforms and marketing simulations to test strategies in real-time.

Content & Global Dynamics
Having taught in Rome, Athens, Doha, Germany, and Skopje, I bring a truly international perspective to every class. We will explore:
- Emerging Trends: From the rise of AI and Chatbots in customer service to the impact of Instagram on brand development.
- Consumer Behavior: Understanding the "why" behind consumer choices in both emerging and high-income markets.
- Strategic Metrics: Learning to measure marketing performance so your creative ideas are always backed by solid data.

My Experience
With over 20 years of experience—ranging from Marketing Manager in the banking industry to Full Professor and Program Leader—I bridge the gap between corporate reality and academic excellence. I am a Fellow Member of the Chartered Institute of Marketing (UK) and stay at the forefront of the industry by hosting roundtables at major events like Web Summit Qatar.

The Classroom Environment
In my class, you are a "Strategy Consultant" from day one. I value curiosity, critical thinking, and diversity. We will challenge traditional frameworks and build new ones that are fit for the disruptive times we live in.