I am a university lecturer, mentor, coach, fractional CMO and Chief Marketing Officer with over 10 years experience in the field.

As a professional educator with a PhD in Marketing and extensive industry experience, my teaching approach is designed to equip students with both theoretical knowledge and practical skills essential for success in the marketing field. Here's how I would teach marketing in my classes: The programme will commence with the establishment of a robust theoretical foundation, ensuring students acquire a comprehensive understanding of fundamental marketing concepts such as the marketing mix, consumer behaviour, market segmentation, branding, and positioning. This foundation will be reinforced through readings from core marketing textbooks and recent academic research. The subsequent phase will involve the integration of case studies, current market trends, and examples drawn from professional experience to demonstrate the practical application of theoretical concepts. This integration of theory and practice facilitates a more profound connection between the students' learning and real-world business practices and challenges. Interactive Learning: My pedagogy emphasises engagement and participation. Students will be encouraged to actively participate through discussions, group work, and problem-solving exercises. Students might be assigned live marketing challenges, role-playing scenarios, or the creation of their own marketing plans. Digital and Data-Driven Marketing: In light of the rapid growth of digital platforms, I will place emphasis on digital marketing strategies, tools, and analytics. The programme will include instruction on how to analyse data to make informed decisions, track marketing performance, and optimise campaigns. Critical Thinking & Innovation: The programme will foster a learning environment where students are encouraged to think critically, challenge existing theories, and develop innovative marketing strategies. Encouraging debate and exploration of new ideas will help students build a creative mindset. Professional Mentorship: Drawing from my experience as a CMO and fractional CMO, I will provide mentorship on career development, industry expectations, and real-world marketing skills. My students will gain practical insights into how to succeed in marketing careers, with guidance on navigating the evolving job market.